My Estate Online Website Privacy Policy

www.myestateonline.co.uk (our website) is provided by My Estate Online Ltd registered number 133985517 The Broadway Broadstairs Kent CT10 2AD.

('we', 'our' or 'us'). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

Website also includes any CRM system attached or linked to the website for tracking our services to you and all management of the same

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

This version of our privacy policy is primarily written for adults, including parents and guardians of child users.

This privacy policy is divided into sections:

Our promise

We are committed to safeguarding your privacy and it is of utmost importance to us. If we ask you to provide certain personal information, you can be assured that it will only be used in accordance with this privacy policy.

We promise:

to keep your data safe and private
never share your information outside of this Website, unless required to do so by law or to fulfil our contract with you
not to sell your data
to give you ways to manage and review your marketing choices at any time.

Your privacy is also protected by applicable data privacy and data protection laws including the GDPR.

What this policy applies to

This privacy policy relates to your use of our website only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to (e.g. make additional products and services available to you). Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:

your name, address and contact information, including email address and telephone number and company and personal details
information to check and verify your identity, e.g. date of birth
family member details
your gender, if you choose to give this to us
location data,
your billing information, transaction and payment card or other payment method information
bank account and payment details
details of any information, feedback or other matters you give us by phone, email, post or via social media
your account details, such as username and login details
your activities on, and use of, our website
information about the services we provide to you
your contact history, purchase history and saved items
information about how you use our website and technology systems
your responses to surveys, competitions and promotions

If you do not provide personal data we ask for where it is insert, e.g. indicated to be 'required' at the point of collection, it may insert, e.g. delay or prevent us from providing products and services to you.

We collect and use this personal data for the purposes described in the section 'How and why we use your personal data' below.

How your personal data is collected

We collect personal data from you:

directly, when you enter or send us information, such as when you insert, eg register with us, contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and
indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explain in the section on 'Cookies and other tracking technologies' below

We also collect personal data about you from other sources as follows:

referrers or referred professionals
How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, eg:

where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract, or
for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see 'How to contact us' below).

The table below explains what we use your personal data for and why.

What we use your personal data for	Our reasons
Create and manage your account with us	To perform our contract with you or to take steps at your request before entering into a contract
Providing services to you	To perform our contract with you or to take steps at your request before entering into a contract
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us	To comply with our legal and regulatory obligations AND For our legitimate interests or those of a third party, I.e. to minimise fraud that could be damaging for you and/or us
To enforce legal rights or defend or undertake legal proceedings	Depending on the circumstances: -to comply with our legal and regulatory obligations -in other cases, for our legitimate interests or those of a third party, I.e. to protect our business, interests and rights or those of others
Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website	Depending on the circumstances: -your consent as gathered e.g. by the separate cookies tool on our website-see 'Cookies' below -where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by eg by changing the setting on the cookies tool (that will not affecting the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes. This helps us to understand how people use our website so that we can make it more intuitive or to check our website is working as intended	Depending on the circumstances: -your consent as gathered insert, by the separate cookies tool on our website-see 'Cookies' below -where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by contacting us (that will not affecting the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products AND/OR services or other important notices	Depending on the circumstances: -to comply with our legal and regulatory obligations -in other cases, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data	To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures	For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price
Updating and enhancing customer records	Depending on the circumstances: -to perform our contract with you or to take steps at your request before entering into a contract -to comply with our legal and regulatory obligations -where neither of the above apply, for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant	To comply with our legal and regulatory obligations
Marketing our services to existing and former customers	For our legitimate interests or those of a third party, ie to promote our business to existing and former customers See 'Marketing' below for further information
External audits and quality checks, e.g. for the audit of our accounts	For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymised where possible and only shared where necessary	Depending on the circumstances: -to comply with our legal and regulatory obligations -in other cases, for our legitimate interests or those of a third party, i.e. to protect, realise or grow the value in our business and assets